IPPA was originally known as the Iowa Swine Growers Association, with meetings dating back to the early 1930s. ISGA began meeting regularly to find solutions for management problems, disease control and how to improve the hog through genetics, breeding and nutrition. By the early 1960s, pork production evolved into an industry where more producers raised hogs only for market, while breeding stock producers became more specialized. Producers also began to recognize the growing number of factors that were impacting the profitability of the operations. A small group of producers was determined to push pork’s message of a delicious, versatile product beyond the farm. As the excitement caught on, county groups were formed, meetings held, and in April 1968, the Iowa Pork Producers Association was formed.